Middle East Case Studies

The CASE Association (1 ) Ascom Marketing and Publishing : Entrepreneurship in the pairing Arab EmiratesDiscussion QuestionsResearch the line environment of the Arab Gulf and the UAE . Using your research and the upraise provided in the case , describe the stemma context at heart which Ascom operatesASCOM Marketing was launched by Vijay in 1991 . In many of the countries in the Arab (Persian ) Gulf region , UAE Law required that a subject matter citizen must own at to the lowest degree 51 of the soulal line of credit . Hence Ascom was registered as a express liability corporation with 100 legal ownership in the hands of an emirate field of study who was willing to sponsor Vijay and his family . The matter sponsor was responsible for whole the financial and legal obligations of the business and as well own the asse ts of Ascom . Vijay owned the responsibilities of the businessThe service provided by the ASCOM include design and payoff of incorporate news garner and community shopping guides , conceive designs and cite corporate identity programs , trade show exhibits , packages signs , booklets , annual reports and scrape radio and T .V . Advertising Ascom had a freedom lone(prenominal) in PR and trade communications . As there were government restrictions on media licenses the political party found it impossible to descend to a license to stretch out pickups . Vijay launched the first issue of Asians foreign (AA ) in 1993 . AA was characterized as a quality lifestyle mag which tar hireed the professionals and business segment of Asians in the Middle east . The takings was registered in USA with ASCOM market as the marketing delegate in the Middle East . This way Vijay protected non only the central assets of the business , the magazine , but also allowed ASCOM to remain in compliance with its license . Vijay enjoyed! the original digress of the business and to spend time focal point on AA content and presentation and the idea stages of client projectsThe fellowship employed 6 employees in sales , accounting , production and in composition and editing .

Vijay introduced a five daylight lick hebdomad and did non mind flexibility in on the job(p) hours as long as his staff was responsible intimately of his employees were compensable salary and compensation packages were typically as visit by UAE labor Law . By 1996 the magazine revenue comprised 40 of the company revenue with a balance emaciated for the most part fro m other print media servicesWhat kind of person is Vijay ? What were his reasons for starting Ascom ? Vijay was a hard working and considerate a Cando person . He exhibited many of the characteristics associated with marketing stereotype , creative positive , weighty and high energy . He had a passion for media business , creativity and innovations . He tended to be performance oriented and not prone to attending a stilt of details when reviewing ideas relying heavily on intuition and hard work to make things take chances . Vijay was good at Networking and received invitations to sing and provide develop on various business s for companies and organizations in DubaiHe was dissatisfy with the nine to five routine . He also felt up that working for someone...If you want to get a full essay, identify it on our website: OrderCustomPaper.com

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