Implications for Marketing Organizations Essay

Among these, the teddy in the nature and growth rates of the world state has perhaps drawn much more attention of the business leaders because demographic variables reflect changes in consumer patterns and behaviors (Martins & Brooks 2009) which can impact their business practices. This penning will examine the main trends in age structure of the ball-shaped population and their implications to business strategies of marketing organizations without the world. The increase in develop population is an important trend in many parts of the world, especially in developed countries (Madalina 2010), resulting mainly from the decline of fertility and increase in life expectancies (joined Nations, 2011).After World War II, there was a emergent rise in the population which was termed as Baby Boom (Tombs & Seamons, 2010). They reverberate an important target group for marketers. However, Tombs and Seamons (2010) pointed out that following the baby boom, the parentage rate declined sig nificantly in several nations such as Australia and new-fangled Zealand and a low fertility rate has existed since the mid 1970s. According to United Nations (2011), the aged population in the developed world is increase speedily and the number of old people will probably take in outnumbered the up deduct for the first time by 2050. People now prefer small families and this has led to a sharp fall in the birth rate.The service in living standards has a contributed to an increase in life expectancies. These factors suck caused major changes in market patterns as well as in the type of goods being bought. For example, Gumbel (2008) demonstrated that the generation of japanese women aged in their twenties who drove the growth in luxury fashion groups in most of the 1990s pick up mostly settled down to start families and buy apartments. As a result, the sales of luxury goods in Japan have fallen sharply. The age brackets which make up different proportions in the demography as a result of the changing age structure, have influenced the targeted markets and marketing strategy of companies (Tombs & Seamons 2010).The authors distinguish 6 different age groups deep down the Australian population, wherein each one has specific growth rates. The first household consisting of children below the age of five accounted for 6. 2% of the population in 2007. It is a promising market for companies who provide childcare services and children-related products. The population in the second group consisting of 10 to 19 year olds had declined at the inauguration of the 1990s, but is gradually rising. This bracket is a targeted market for education, garment products, and entertainment. Post-teenagers and azoic adults aged 20 34 years constitute the grown-up category which was impact by the low fertility rate during the 1970s, causing its reduction through the 1990s.This group with a high disposable income purchase a transformation of technologically advanced electroni cs along with branded garments. The fourth group of early middle aged people consisted of 13% of Australian population in 2007 and is predicted to increase to 23-25% by 2056 (Chandler 2008, cited by Tomb & Seamons 2010). The subsequent category is belatedly middle age (Tomb & Seamons 2010, p. 161). Both these segments will have more brilliance for companies in the coming years as its share of the total population will grow gradually and consume a variety of pricey luxury products. The last group comprising of senior citizens will in like manner have a exacting growth rate during the coming years confusable to the two previous groups.These aged people are more fire in health care services, travelling and relaxation as impertinent to the younger population which is easily attracted by technological commodities providing a positive social experience, creativity, innovation and uniqueness (Cuddeford 2012). A very important methodological analysis behind television advertisements while targeting the middle aged groups is portraying celebrities in middle aged characters in order to please them by creating a sense of familiarity and thus, affinity (Diaz 2012). This is especially effective when several marketing ploys pass around youth culture. This approach is targeted towards expanding this segment which is attractive not only because of its increasing growth rate as the world population is ageing, but also because their exhibition of a loyalty related to service industry is well highercompared to the younger age groups (Paul & Patterson 2007).