Starbucks Case Analysis Essay Example | Topics and Well Written Essays - 1000 words

Starbucks cocktail dress Analysis - Essay ExampleNumerous companies have sensed the competitive demands of Starbucks differentiated strategy. consort to some economic analysts, Starbucks has influenced the world market and they have do to coffee what McDonalds have made to fast food. In such circumstances, it is probable that even Starbucks is not generating profit but through speedily obtaining market share it is in a status to hang around for competitors to experience financial problems resulting in the beginning of consolidation.Profit is starting to decline because of the reekingening in sales. Customer satisfaction has declined which is manifested in the fulminant drop of customer visits. Its stock price has plummeted. There was a fulminant downward turn in customer experience. These issues, and others, are troubling Howard Schultz as he attends to the various needs and demands of the company. On January 30, 2008, in a press junket with Wall Street reviewers, Howard proc laimed his commitment to initiate a revolutionary change through reigniting the emotional attachment with our people and our customers and sharpening our competitive advantages of passion, curiosity, community, commitment and authenticity (Business Wire, 2008, para 1).Several of the reasons for the sudden impact of negative trends to Starbucks are accountable to its customer service. One, there always appears to be a capacious stand in line at Starbucks consequently, the crew members appear haggard and stressed out. Second, their coffee became weak and distasteful their cappuccino tasted like water with milk. Third, the ambiance of their shops and the attractiveness of their brand name lose their customer appeal. And lastly, employee disorder increased in an unprecedented manner.In order to analyze comprehensively the current Starbucks economic status, it is important to have relevant data or information on various components of strategic customer-driven approach. Internal